What are you more concerned with when you go to the gym…a great workout to enhance your body’s physical appearance or picking up a date? If you’re more interested in a date or  looking good while you’re putting in work, the beauty gods have answered your prayers.

Birchbox, the monthly subscription brand has created Arrow, a beauty brand that caters to those who prefer looking good in the face while getting fit in the waist. Arrow’s motto is to feature “lightweight, long-wearing, and refreshing makeup and skincare products — each created to enhance (not hide!) your natural beauty.”

Currently, Birchbox has a limited-edition start kit ($36), including the Arrow make up bag ($12), a cooling cheek think ($9), color enhancing lip balm that adjusts according to your skin’s pH ($14) and aluminum-free deodorant ($9). The pricing is very reasonable, especially for it’s benefits.

Take a look at the promotional video below.

Would you try it? Thoughts?