The Weeknd is definitely on a roll this year! New album, new tour, new videos and most recently a new endorsement deal with H&M. Though The Weeknd doesn’t believe in icons, H&M does and clearly considers him and his influence an iconic one. The collaboration includes pieces that are representative of The Weeknd’s style and how men dress today. Here’s what he had to say about his selections:
“When I chose the pieces for Spring Icons Selected by the Weeknd, I was thinking about the way men dress today … It’s about finding the right balance between sharp and casual, with all the details that count.”
The collection will be available March 2nd. Until then H&M released this teaser video to hold you over while you wait.
Here’s a peak at the selections: