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Nicki Minaj for H&M’s New 2017 Holiday Campaign

Nicki has clearly been all about her endorsement coins and this holiday season she’s picked up another one as the face of H&M’s 2017 Holiday Campaign. In the short film that will go live on November 28, Minaj plays a mother and a fairy to a young girl who’s trying to hunt down Santa’s evil brother who is trying to steal the holidays. I love the film’s overall empowering message,” Minaj said in a statement. “I love seeing this young girl become the champion that lives in all of us. There’s always magic in the air during the Holidays.”

Minaj 1

Catch glimpses of H&M’s holiday designs throughout the film, which are available in stores and at hm.com starting November 9. Check out the teaser below and pieces from the holiday collection below.

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