It’s all about securing the bag in 2019 and Rita Ora is getting to it with a new endorsement deal and a collaboration. Escada has named Ora it’s new brand ambassador and she will appear in the Spring 2019 campaign. Not only is she endorsing Escada, but she’s teaming up with Giuseppe Zanotti to co-design a capsule collection.
With both brands she will contribute elements of her personal style. Ora’s new brand ambassador position with Escada not only allows her to flex her face card and push the brand with her influence, she will appear alongside the brand’s new heart bag that she loaned her favorite shade of red to. Giuseppe Zanotti and Rita have teamed up to give us the perfect blend classic Zanotti and edgy Ora. Rita used her jewelry collection as inspiration for what she will add to the new designs.
Ora’s Heart bag will also star in the campaign, and 15 euors (17.16 U.S. dollars) from the sale of each bag will be donated to Women for Women, a charity that supports women in conflict areas like Kosovo, where Ora was born. The bag will be available online and in stores on March 26 and retails at 1,199 euros (1371.27 U.S. dollars). Giuseppe Zanotti and Rita’s exclusive line will launch on Jan. 24 across select stores, online, and at Nordstrom, Neiman Marcus and Saks Fifth Avenue. The latter will host an event on Jan. 24 to mark the collaboration. Prices start at $795 for the flats and rise to $2,495 for the boot styles.
Watch the behind the scenes footage below.
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Behind-the-scenes at the shooting of our new #EscadaSS19 campaign starring @ritaora, global music icon and fashion muse. A larger than life campaign which shows the playful yet luxurious aesthetic at the heart of the collection. ⠀ ⠀ Follow us for more updates coming soon. #escadaofficial #RITA❤ESCADA
Images Courtesy of Escada’s Instagram