All posts tagged: H&M

Nicki Minaj for H&M’s New 2017 Holiday Campaign

Nicki has clearly been all about her endorsement coins and this holiday season she’s picked up another one as the face of H&M’s 2017 Holiday Campaign. In the short film that will go live on November 28, Minaj plays a mother and a fairy to a young girl who’s trying to hunt down Santa’s evil brother who is trying to steal the holidays. I love the film’s overall empowering message,” Minaj said in a statement. “I love seeing this young girl become the champion that lives in all of us. There’s always magic in the air during the Holidays.” Catch glimpses of H&M’s holiday designs throughout the film, which are available in stores and at hm.com starting November 9. Check out the teaser below and pieces from the holiday collection below.

The Weeknd for H&M’s “Spring Icons”

The Weeknd is definitely on a roll this year! New album, new tour, new videos and most recently a new endorsement deal with H&M. Though The Weeknd doesn’t believe in icons, H&M does and clearly considers him and his influence an iconic one. The collaboration includes pieces that are representative of The Weeknd’s style and how men dress today. Here’s what he had to say about his selections: “When I chose the pieces for Spring Icons Selected by the Weeknd, I was thinking about the way men dress today … It’s about finding the right balance between sharp and casual, with all the details that count.” The collection will be available March 2nd. Until then H&M released this teaser video to hold you over while you wait. Here’s a peak at the selections: