The Weeknd is definitely on a roll this year! New album, new tour, new videos and most recently a new endorsement deal with H&M. Though The Weeknd doesn’t believe in icons, H&M does and clearly considers him and his influence an iconic one. The collaboration includes pieces that are representative of The Weeknd’s style and how men dress today. Here’s what he had to say about his selections: “When I chose the pieces for Spring Icons Selected by the Weeknd, I was thinking about the way men dress today … It’s about finding the right balance between sharp and casual, with all the details that count.” The collection will be available March 2nd. Until then H&M released this teaser video to hold you over while you wait. Here’s a peak at the selections:
It seems that Lil Uzi Vert’s creative juices are flowing as he dropped 4 new tracks yesterday. We can probably credit his opening for The Weeknd’s European Tour ‘StarBoy Legend of the Fall’. The tour kicked off on February 17 and runs until July 22. It seems that the tour will result in an album for Lil Uzi at the rate he’s dropping tracks. Out of the 4 tracks my favorite is ‘Boring Shit’. Take a listen to all 4 tracks below:
He’s a star, boy! And if you ever try to forget it The Weeknd made sure he gave us star power in his new video ‘Reminder’. The Canadian native tapped a few of the best artist in the industry to star alongside him. Metro Boomin, YG, Bryson Tiller, Drake and ASAP Rocky make an appearance, just to name a few. Filmed in LA and Canada, watch as they get together and set the city on fire!